Further proof McCann sucks!

In the "If I was McCann I'd be starting to get worried" column… A recent poll of about 12,000 US business decision-makers by market researcher CoreBrand found that Microsoft's brand power has taken a dive over the past four years. (Which is when McCann's work started to suck even more than it did previously!)

According to the study, Microsoft dropped from number 12 in the ranking of the most powerful US company brands in 2004 to number 59 last year. In 1996, the company ranked number 1 in brand power among 1,200 top companies in about 50 industries.

The CEO of CoreBrand said: 'When you see something decline with increasing velocity, it's a concern.' To add some historical context, IBM suffered a much faster and more severe decline in brand power in the early 1990s and it took them 10 years to rebuild the brand's reputation. Not to mention, hiring a good agency!

  • Hubert Boulos

    How about MasterCard with McCann?
    How about that massive Antitrust lawsuit?
    I think this is a cheap shot at McCann and I don’t even work there…

  • George Parker

    Hubert…
    McCann is just the tip of the IPG iceberg controlled by Michael Roth, who’s prior experience was in the insurance industry. Most of Intel has gone, MS will surely follow. Don’t even get me started on Draft/FCB the biggest fuck up in ad history. All I do, are what you call “cheap shots.” On the other hand, I call them “the truth.”
    Cheers/George

  • Hubert Boulos

    George
    I understand your criticisms about IPG and all the disasters they created at Lowe and DraftFCB. You are so right about that. It is a George Bush version of running the advertising world…
    However I will never agree with you on blaming McCann for Microsoft’s problems. It’s just too easy. Mcrosoft has also to share the blame.

    Best

    Hubert

  • Gordon Macmillan

    Bill doesn’t make mistakes. Other people do.

  • George Parker

    Hubert…
    You have a valid point, MS has never “sparkled” when it comes to creativity, but the advertising has got progressively worse. And as we all know, when the client is spending a shitload of money, it’s hard to tell the client to fuck off… But eventually, and it ALWAYS happens, the client will tell the agency to fuck off… It’s only when the agency consistantly produces good work, like Chiat for Apple, that the relationship endures.
    Cheers/George

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